FeedBurner rocks. I should have tried this sooner. FeedBurner works by decorating your XML feed: point FeedBurner at your feed and your subscribers at FeedBurner's feed. If you have existing subscribers, you can HTTP redirect your old feed URL to the new FeedBurner feed.
- The FeedBurner feed is web browser-friendly. Check out my feed to see what I'm talking about. It even has links to help users find a reader or subscribe with their existing readers.
- FeedBurner extrapolates your hits to get what appears to be a very accurate reader count. For example, Bloglines only hits your feed once, but FeedBurner is smart enough to ask Bloglines how many users have subscribed to your feed.
- FeedBurner has a feed for your feed's stats! You get updates on your feed in your own reader. Update: After further investigation, this may just be feed health notifications. We'll see.
- FeedBurner can redirect your links through their site and track clickthroughs.